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Crest, Oral-B Kick Off ‘4X Cleaner Crusade’

Aimed at improving oral health of Americans.

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By: TOM BRANNA

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Crest and Oral-B plan to give the “mouths of Americans a makeover.” According to the P&G brands, one-fourth of U.S. adults aged 65 and older have lost all of their teeth. Inspired by this startling statistic, Crest and Oral-B have started a cross-country crusade, the “4X Cleaner Crusade,” to educate people on how they can achieve better oral heathincluding four times better plaque reduction with regular use of the Crest and Oral-B Pro-Health system of products compared to a regu...

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